The most important thing you can do for your website is to opimize it for search engines. If you can get your website listed on the frontpage for your targeted keywords you are sure to get a LOT of traffic to your site.
SEO stands for Search Engine Optimization and it is essential for your website if you want to be found on the web.
Yet it seems to be a factor often overlooked by many websites. Although SEO is not important for everyone (A company like Nike is already known and people will know to just type in the website address) for many businesses search engine searches are a key method to generate new leads. It is basically free advertising.
What can you do for your in terms of SEO?
- You can do some research as to what keywords are frequently searched on in your target area. Sometimes these keywords phrases are completely different from what you think people will search for when they want to find your business. You will need to make sure that you are targeting the right keywords. There is no point being number 1 for your keywords if noone searches for that particular phrase.
- You need to determine with you which keywords you want to target. You can target different keywords phrases on each page of your website.
- You will need to change some of the page titles (the titles that you will see at the top of your browser) so that they are more descriptive and will include your most important keywords. Page titles are crucially important for SEO and it is easy to do.
- You can improve your meta tags for keywords
- You can improve your meta tag desciption. This is the text that often appears in search engines when your website comes up in a search. It is important that it is both keyword rich but also encourages viewers to visit your site.
- You can improve the keyword density within your text
- You can analyze why your competitors are ranked higher than you. You can see which keywords they are targeting and which sites link to that website.
- You can create links to your site. You can target the same links as your competitors but can add many more. Links to your site are an important factor for achieving the highest spots in the search engines
- You can implement link generating strategies, like creating profiles in social media, writing articles for article directories, getting alerts of posts in your area and then commenting on those blog posts.
- You can monitor that all is well with your website with Google’s webmaster tools and add redirects to pages if Google identifies page not found or other errors. You can also add a sitemap which makes it easy for Google to spider all pages of your website
- You can add Google analytics to your site. This is the best analytics software on the web and it is free! It will give you very detailed information about the visitors of your site, where they can from and how long they stay on your site.
- You should use your website effectively to get optimum results in Google and other search engines. For example you may consider adding a blog to your website. A blog keeps your website current and if you place a feed on the frontpage that page will be updated on a frequent basis. Google will pick up on the fact that your frontpage gets updated frequently and will keep coming back to your site to increase the pages that it indexes for your website.
- Although this is not SEO you can also setup a google ad campaign. This will give you instant results. All your click throughs can be monitored through Analytics and as you can adjust your ads and campaigns as often as you like you are completely in control over how much you want to spend on advertising and which areas you want to target.
Good luck with optimizing your site and let me know if you need any help.
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